Attractive product images are crucial for success on Amazon. Studies show that 83% of sales on Amazon can be attributed to high-quality images that give customers a clear idea of what they’re buying.
If you’re looking to boost your listing and increase conversions, it’s essential to understand the best methods for improving your Amazon images.
The first step in designing effective product images is understanding the three types of images that you can upload to your listing.
Your main image is key – it’s the first impression a customer gets of your product, so it’s important to give it the importance it deserves.
Customers tend to click on bright, clear, and bold images, so make sure that your main image stands out.
In addition to your main image, you should include three lifestyle images that connect emotionally and provide context.
These images should show your target audience, where customers can use your product, and its benefits.
For example, if you’re selling a yoga mat, you might include an image of someone using the mat in a yoga studio, an image of someone using the mat in nature, and an image of someone using the mat at home.
These lifestyle images will help customers envision themselves using your product, which can make it more appealing.
Finally, you should also include three infographics images that close the sale.
These images should include your brand style layout, font style, and color, showcase your product’s top three benefits and features, and tell customers what they need to know before buying.
For example, if you’re selling a new kitchen appliance, you might include an infographic that shows how easy it is to use, how quickly it cooks food, and how many different recipes it can make.
These infographics will help customers understand the value of your product and why they should buy it.
To ensure that your product images are effective, it’s important to use clear, high-quality images, in focus and well-lit.
You should also use multiple images that show different angles and views of the product and any key features or details.
This will help customers better understand what the product looks like and how it might be used.
Finally, ensure that your images meet Amazon’s guidelines for size and format, and consider using a tool to optimize your images for the web.
This will help ensure that your images load quickly and look good on all devices.