Amazon’s Best Seller Rank (BSR) is a unique ranking system that assigns every product listed on Amazon a number based on its sales performance. The lower the BSR, the better the sales. A product ranked #1 has much higher sales than a product ranked #200,000.
For sellers, understanding the BSR algorithm and how to improve it is crucial for the success of their Amazon FBA business.
The BSR is a good indicator of how well a product sells and how many units should be sent to the Amazon warehouse monthly.
It’s important to note that BSR is a constantly changing flux and keeps changing with every sale, which means the product ranking on top today, can be found on rank 1000 the next day.
So, what is considered "good" BSR?
This is subjective and depends on the seller’s goals.
For example, if the goal is to sell ten products per day, or 300 per month, use that number to figure out what a “good” BSR would be.
The Jungle Scout Sales Estimator can be used to determine the BSR you should aim for.
To achieve a “good” BSR, there’s no shortcut but to sell more products and outsell your competitors.
Here are some ways to improve your BSR:
Optimize your listing copy to improve searchability.
This means using relevant keywords in the title, description, and bullet points to make it easier for customers to find your product.
Using keywords that are highly searched by the customers and are relevant to the product will increase the product’s visibility and help the customer find the product easily.
This will also increase the sales of the product.
Work on a proper pricing strategy.
This means researching your competition and finding the sweet spot for pricing that will attract customers without sacrificing profit.
The pricing strategy should be so that it is not too high or too low.
It should be at a price that is reasonable and affordable to the customer.
The price should also be comparable to the other similar products in the market.
Improve your listing images.
Better images = higher conversions = higher BSR.
Make sure your images are high-quality and showcase the product from multiple angles.
The images of the product should be of good quality and should be able to showcase the product in the best possible way.
The images should be able to show the product in different angles and different lighting conditions.
This will help the customer to see the product in the best possible way and will increase the chances of making a purchase.
Add a video to your listing to give visitors a real-life experience.
This can help customers visualize the product and make a more informed buying decision.
Videos are a great way to showcase the product in a real-life scenario.
The videos should be able to show the product in action and should be able to demonstrate the features of the product.
This will help the customer to see the product in action and will increase the chances of making a purchase.
Following these tips can improve your BSR and increase your sales on Amazon.
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