Boost Your Premium Product Launch Sales
In the world of e-commerce, the competition is fierce. With so many sellers vying for customers’ attention, it can be difficult to stand out and drive sales for your premium product.
However, with the right strategies in place, you can make your premium product launch a success.
In our previous posts, we’ve discussed how to hunt for a premium product, develop a launch strategy, and advertise your product using Amazon PPC and Amazon Associates.
In this post, we’re going to take a closer look at how Amazon Attribution Campaigns can help you drive traffic and generate sales for your premium product.
First, let's define what Amazon Attribution is.
Amazon Attribution is an advertising and analytics measurement solution that gives marketers insight into how their non-Amazon marketing channels perform on Amazon.
In other words, it allows sellers to generate attribution links to their products and run marketing campaigns on social media apps like Facebook and Instagram to drive traffic outside of Amazon to their product listing.
In return, Amazon gives a 10% cash back on each product sale.
For example, let’s say you spend a $1000 budget on attribution ads and generate sales of $3000. In return, Amazon will give back $300.
This is a great way to generate more sales from attribution campaigns, as the 10% cash back can be used to offer a 10% off coupon on your product landing page, which can convert each visitor into a customer.
There are several benefits to using Amazon Attribution for your premium product launch;
✅ Firstly, it can help you build a new customer base outside Amazon.
✅ Secondly, the conversion rate is higher compared to your personal website ad campaigns, as Amazon is a trusted platform as compared to your website.
✅ Thirdly, it’s a more practical and cheaper marketing source than PPC. And finally, the 10% cash back is a great incentive to use this method.
However, your work doesn’t stop here. Once your product is successfully knocking out its competitors and generating a big chunk of revenue each month, it’s time to convert yourself into an unbeatable competitor.
To do this, quickly launch three to four variations of your product. This will increase the chance of conversions from repeat customers and make it more difficult for competitors to copy your product.
Additionally, test all Amazon marketing resources, especially Amazon Attribution, and become an unbeatable competitor by introducing product variations as soon as your main product sales chart becomes stable.
Remember, premium product success is not limited to Amazon or personal websites.
In our next post, we’ll discuss how to launch your product in retail stores and become a 7 or 8-figure brand with just one product.
Follow us if you want to successfully launch your product in retail stores and take your business to the next level.