Product Opportunity Explorer Overview: Is it better than Helium 10 or not?

M Abdullah

It’s no secret that finding the right products to sell on Amazon can be a challenge.

But with the recent rollout of the Amazon Opportunity Explorer, sellers now have a new tool at their disposal to help them find the best products to sell.

But how does it stack up against a popular tool like Helium 10’s Black Box?

In this blog post, we’ll take a deep dive into both tools and see which one comes out on top.

First off, let’s take a look at what the Amazon Opportunity Explorer is all about.

Unlike Helium 10, which uses specific keywords to find products, the Opportunity Explorer uses clusters of products powered by sets of keywords.

This means that you’re not necessarily looking for individual products or keywords, but rather groups of products that are related to each other.

The Opportunity Explorer also provides a “search volume” column, which shows the estimated monthly search volume for all the keywords related to a particular niche.

Now, let’s compare this to the Helium 10 Black Box. With the Black Box, you can see the “search volume” at the keyword level.

For example, if you’re searching for “wooden tray,” you’ll see an estimated monthly search volume of 10,212.

However, with the Opportunity Explorer, the “search volume” filter is based on the niches that Amazon has generated, which are aggregated numbers of all the search volume for all the keywords related to that niche.

Another key difference between the two tools is that Helium 10 doesn’t provide data about sales generated by keywords.

Instead, it provides a “units sold” column, which shows the number of products that have been sold using the suggested keywords in the “Top search terms” column.

This can be a useful tool for finding profitable products to sell, as you can see which products are selling well and which keywords are driving sales.

The Opportunity Explorer also has a “units sold” column, which refers to the number of products that have been sold using the suggested keywords in the “Top search terms” column.

It also provides data on the “Customer Need,” which is the name of the Amazon niche, the “Top Search Terms,” which are the next three most searched keywords in the niche, “Search Volume Growth,” which shows the increase or decrease in search volume from the previous year or 90 days, “Total No. of Products,” which is the number of products identified as being part of the niche, “Average Price,” which is the average price of the products over the last 90 days.

So, which tool is better?

It depends on what you’re looking for in a product research tool.

If you’re just starting out and are looking for a more user-friendly and comprehensive tool, the Opportunity Explorer might be a good option.

However, if you’re looking for a more in-depth and comprehensive tool, the Helium 10 Black Box is the way to go.

It provides more data on product profitability, competition, and demand, and it also provides data on potential products that haven’t been listed on Amazon yet.

Final Verdict

In conclusion, both the Amazon Opportunity Explorer and the Helium 10 Black Box are great tools for finding profitable products to sell on Amazon. However, the Helium 10 Black Box provides more comprehensive and in-depth data, making it a better option for sellers who are looking to find the best products to sell on Amazon. So, if you’re looking to scale up your business and find the most profitable products to sell, be sure to give the Helium 10 Black Box a try.

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